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Lotan is a lad – no, actually, he’s a LAD. Lotan Carter is a 30-year-old, former Big Brother contestant who shares content on OnlyFans. “Some of the stuff I’ve done in photoshoots and video, from a straight perspective, you’d think, ‘oh aye, this guy is gay’, but, I’m not – I’m appealing to my target market” – Ryan Yule, OnlyFans performer The men who were being admired online or on the street for their appearance realised that their bodies could be put to better use than for likes on Instagram. As Professor Mercer put it: “among a specific segment of young men, image-making and sharing is part of their construction of their social (and sexual) identities and bodies, especially sexualised bodies are important commodities with value”. As John Mercer, professor of gender and sexuality at Birmingham City University explains to me: “Many younger men have been raised in a cultural and educational context in which homophobia is not tolerated so the fear of gayness as the other is at a commonplace level, less prevalent.”Īnd while there has been a decrease in homophobic attitudes in young men, there has been an increase in young men sharing images of their bodies online. We shouldn’t be surprised that heterosexual men are now increasingly comfortable appealing to a gay audience. Why is he comfortable publicly acting gay without fear he will be seen to be gay? Well, take note, lads: “I’m totally comfortable with my sexuality.” “Some of the stuff I’ve done in photoshoots and video, from a straight perspective, you’d think, ‘oh aye, this guy is gay’, but, I’m not – I’m appealing to my target market”. His content purposefully appeals to gay men, and he is aware that, invariably, some people will question his sexuality. He explains: “If someone’s going to get on at me and say ‘that’s gay as fuck’, what are you doing? I don’t care, it’s done.” His Instagram account is followed by friends and family, but he isn’t concerned that his content will impinge the way they perceive his heterosexuality. He regularly posts to his 24k (87 per cent male) Instagram followers often images of himself in his underwear, or more recently of him showering in his briefs with two other men. Of his 250 regular OnlyFans subscribers, Ryan thinks that most were as a result of his Instagram account. These OnlyFans lads depend on using their very public Twitter and Instagram accounts to entice gay men to subscribe to their soft porn account. However, these adult content creators – the OnlyFans lads if you will – are redefining a brand of heterosexuality so fragile that it’s proven, in part, by its deliberate distance from anything faintly gay. Their watches are large, swollen biceps tattooed with crying Geishas, and for some reason, they photograph themselves sitting on the bonnets of cars. Many of the straight men doing so sit between ‘top-lad’ and ‘apex-lad’ – meaning, they perform heterosexuality to its most aesthetic extremes. Ryan is one of an increasing number of heterosexual men uploading explicit content for their mostly gay subscribers – Ryan tells me that he estimates his subscribers to be “97 per cent” men. He makes a strong business case for doing so: “I used to have a wank and wouldn’t get paid for it, and now, I get paid for it.” He had left the military in February and was “tired of being skint”, so began to upload – among other things – videos of himself masturbating. And when it comes to people who enjoy porn depicting threesomes, it could be because they like to envision the experience of maximum pleasure.In April 2018, 26-year-old Ryan Yule had a “fuck it sort of moment” and joined OnlyFans, the platform that allows him to charge people $15 a month for access to pornographic photos and videos of himself. "That just has an erotic charge" for some people. "In classic cuckold porn, it's about being humiliated and losing power," Hammack explained. If you've ever daydreamed about what it's felt like to be dominated by your husband in bed and to let all of your power go, for example, who's to say your husband can't have a similar fantasy of being powerless, even if that manifests by watching two men?Īccording to Hammack, power play is a common turn-on and explains why the cuckold fantasy, or where a man watches his wife or partner have sex with another man, is a top porn category. "A big part of what turns people on is playing with power," and sex is inherently about power because it involves an exchange between two or more people. "Just because there's a same-sex person on the screen doesn't mean that's the turn-on," Phillip Hammack, a gender and sexual identity researcher at University of California, Santa Cruz, told me.